Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is crucial to the online success of your business.
SEO is the process of improving the volume or quality of visitors to your website from search engines such as Google, Yahoo! and Bing.
The goal of SEO is to naturally increase the position of your website in search results for specific keywords, as opposed to paid advertising services like Google AdWords, Yahoo! Smart Ads or Microsoft adCenter.
Achieving a good search engine position for keywords relevant to your business leads to greater exposure to customers, more traffic to your website and ultimately more sales.
SEO or paid advertising?
There are many online marketing businesses who will want to purely sell you PPC advertising. These businesses may even discourage SEO with hot air like, it is complicated, search engine rules are always changing or results cannot be guaranteed like paid advertising.
The fact of the matter is PPC brings results fast, but you have to pay all the time. Many online marketing businesseses are happy managing paid advertising campaigns, taking your allocated monthly budget and paying Google their charges while take their cut. We have witnessed such businesses even not caring about the most basic and important aspect to marketing your website online: getting the right keywords.
SEO is different, in terms of investment and effect. Your investment may have little results initially, but some months later you will start getting dramatic results. These results will remain even if you decide to stop investing. It should be obvious, if SEO is done right, it will pay for itself hundreds of times over in the long run.
Furthermore, the amount of traffic that SEO when done right will bring you is unlimited. To pay for the same amount of visitors would more than likely send you into financial ruin with PPC campaigns.
Thus an ideal solution is, is not one or the other. We recommend launching a PPC campaign initially, and proceeding with an SEO marketing campaign at the same time. This will providing your website with some traffic before your SEO efforts start bringing you real money for your investment.
5 SEO advantages
- 8 in 10 Internet users rely on search engines, rather than surfing the Web.
- 85% of these searches do not result in clicks on paid advertising.
- 63% of links that are naturally displayed at the top of search engines get clicks.
- Being found naturally at the top of search engine results (due to SEO, not paid advertising) has a 30% higher conversion rate.
- Pay-per-click (PPC) advertising becomes more expensive every day.
