Measuring keyword success
By following the information we have provided, you should now have a list of keywords just as good as any decent SEO could have generated. But, how are you going to measure the success of your website in search engines for all these keywords?
Why measure success?
Without measuring the success of your SEO efforts, or SEOs you might be paying good money to, then how do you know for sure the right thing is being done?
Furthermore, checking results will push you to do better. Consider an athlete runner who competes in the Olympics. Without knowing their running time, they might think they are performing at their best. Without any measure of success, they run the big race and end up losing to their competition. Don't fall short of your best. Measuring our success pushes us to do better—to do our very best.
Measuring keyword rankings
Generally, keyword ranking reports should optimially be generated once a week.
To do this manually, visit the search engine you wish to check your ranking for, submit your keyword or phrases and then filter through the results for your website. Repeat for all your keywords. Yes, that is a lot of work!
Thankfully, there are some free keyword ranking resources to make your task easier. Two such resources are GoogleRankings.com and RankingCheck.com. They only check Google, Yahoo! and Bing, but they are free and good enough for most. Sadly, even with these resources you are going to spend a great detail of time performing your keyword ranking checks.
Creating ranking reports
In order to compare whether you are improving, you will also need to keep track of your keyword rankings. Each time you measure your website ranking for keyphrases you will need to record the results and compare to previous reports. Otherwise you will never know whether you are improving one week, two weeks or even one month from now. You will be navigating through SEO blind.
If this all seems like too much, then we can assist to make your task easier. Every business owner has probably heard many times over, that it is far better to spend time working on the business, rather than in it. So why not allow us to assist with what we do best, freeing you up to better focus on what you do best?
To get you started, we offer a free keyword ranking report for up to 3 keyphrases. If you are happy with this report and desire us to continue assisting, we will help you formulate some good keywords, provide a more thorough report and guide you from there.
